Just as TV is not radio with pictures, video is not TV shrunk. Nor is video display with sound and motion. Video is its own distinct medium, with its own distinct value proposition. It is a uniquely targetable, high-engagement medium, but the case still needs to be made.
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| — | http://adage.com/article/digitalnext/online-video-ready-100-million-advertising-challenge/227078/ |
